Visual Identity, Website

Design of logo, business cards and website for a London based hypnotherapist.
The concept behind the logo was to work with the conscious/subconscious.
Conscious — white silhouette, the 'face' that everyone sees.
Subconscious — dark silhouette, deeper in the 'background' of everyone´s mind.
The typography choice was a light, clear font. Capitalised text to translate confidance and trust, light font to suggest calmness.